Scaling Mental Health Access
With BEAM
With BEAM
At a Glance:
Client
Full Hearts Lab (BEAM Program)
Audience
Parents of young children
Challenge
Move from in-person sessions to an engaging digital platform
Solution
Professional scripting, production, and animation for a scalable app experience
Impact
120 families served; 600+ expected by 2025; new LightBEAM app launching
The Challenge:
Making Mental Health Support Accessible
Making Mental Health Support Accessible
When BEAM moved online during the pandemic, the team realized that making research-based mental health support accessible to busy parents required more than simply recording sessions. They needed a digital experience that was engaging, relatable, and easy for families to use in their daily lives.
Modernizing Video Content
The original clinician-led videos provided critical early access, but a polished, dynamic upgrade was key to keeping parents engaged and expanding the program’s impact.
Expanding Program Reach
Without a streamlined way to deliver content beyond their initial audience, BEAM faced challenges connecting with more families who could benefit from the program.
Simplifying Complex Lessons
Turning research-based materials into relatable, easily digestible guidance for busy parents was essential to deepening impact and encouraging ongoing participation.
Full Hearts Lab needed a strategic partner to reimagine BEAM for a digital-first world—and they found one in TaleWind Digital.
Watch how BEAM is transforming support for parents.
Animation Snapshots: Making Mental Health Concepts Relatable
We created vibrant, family-friendly animations to transform complex topics into engaging, accessible moments.
Our Approach:
Turning Research IntoReality
Turning Research IntoReality
1. Smart Content Design for Busy Parents
We started by exploring different video delivery options and landed on a hybrid format: clinicians on-screen + animated visuals to aid understanding.
This balanced professionalism with visual warmth (capturing kids’ attention too!).
2. Simplified Storytelling & Amplified Impact
We helped transform 24 sessions into 27 punchy, parent-friendly videos, scripted for clarity, warmth, and expertise.
Then storyboards were created to help make in-app navigation easier.
3. Flawless Production Across Provinces
We managed remote and in-person shoots in Manitoba and British Columbia, creating unified filming standards for a polished, cohesive experience.
4. Animation That Speaks to Families
The TaleWind team then designed vibrant, family-friendly animations to act as visuals. This made complex mental health topics relatable and easy to grasp.
Results: Impact That Scales
Families Reached (2024): 120 enrolled
Projected Families (2025): 600+ across Manitoba and BC
New Initiative: LightBEAM app launched
Future-Proofing the Program:
The modular video library also positions BEAM to expand into new topics and audiences easily, supporting sustainable growth without needing a complete overhaul.
Client Voice
“It was wonderful to work with [TaleWind] to bring our vision to life. We had struggled with self-designed videos for years, and it made such a difference to have a team of professionals across all elements—from conception, scope, scripting, visual design, and animation. The team was easy to communicate with, provided great feedback, and was flexible to our occasionally changing needs. We would absolutely work with TaleWind again and recommend them to others!”
— Dr. Leslie E. Roos, Project Director, Full Hearts Lab
Conclusion: Scaling Research, Strengthening Families
We help organizations of all kinds simplify and adapt their messaging to suit their audience’s needs.
If you need to communicate a complex idea, we can help you do it.
