Get a Clear Picture of Your Digital EngagementAnd Revenue Potential
The Member Value Scorecard shows how your digital presence supports member engagement and revenue—and where small improvements can make a big difference.
Below are ten questions you can answer to get started.
What the Scorecard Shows
Three areas, scored together, because that’s how your members experience them.
Content
What you produce: the formats, the publishing rhythm, and whether your content has a job beyond being published.
Experience
Whether members can find what you make, and whose brand gets the credit when they do.
Revenue
Whether any of it earns sponsorship, advertising, and paid programs—or whether inventory sits unsold.
You’ll see how the three areas affect each other and which gap matters most.
What You'll Walk Away With
Most self-assessments hand you a score and wish you luck. This one ends with a sentence: a finding about how your content, experience, and revenue are working together, or where they aren’t.
Your three scores appear underneath, each rated Emerging, Developing, or Strong, so you know exactly where you stand. You’ll also get a summary by email, with a first step you can try.
Want the Expert Read?
The scorecard is your honest self-report. The full audit is where we hold the ruler.
- Get your scorecard above. Three minutes, instant finding
- Book a walkthrough. Because we already have your website, we run your full audit against your platforms before you arrive.
- Review the expert read. Your audit, line by line, with recommendations you can act on whether or not you ever hire us.
No prep. No pressure.
Just a clear understanding of where things stand and where the best opportunities are.
Who The Scorecard Helps
Trade and professional associations that want:
- Members who engage between annual meetings
- A digital presence that members can navigate without a map
- Revenue that doesn’t depend solely on the trade show floor
Trusted by the World's Leading Member Organizations
Since 2007, we’ve helped associations present their value online in a more consistent, member-friendly way—and build the revenue opportunities that come with it.
The audit above is the starting point.
